WHY?
It’s the best question. This is our blog page, packed with insights and musings about the written word. Curiosity is key.
Authentic messaging for purpose-led brands: what it is, why it’s fundamental and how to get it right (with lessons from Pamela Anderson)
Have you noticed that people never say they’re obsessed with X brand ‘because their Instagram looks amazing’, ‘…because they have a clever tagline’ ‘…because their TV jingle is so catchy’?
While these elements might grab attention, they’re rarely the reason people truly fall in love with a brand. People fall in love with a brand because of how it makes them feel. And much of that emotional connection is down to expert messaging: the words used to communicate with its audience. In this article, we’re going to tell you what brand messaging is, why it’s key to your business strategy and how to do it right.
The power of storytelling: lessons learnt on a work trip of a lifetime to Baros Maldives
Discover how we worked with luxury lifestyle resort Baros Maldives to write a coffee table book to celebrate its 50th anniversary. Learn valuable lessons about how you too can use storytelling for business techniques and how our editorial content and copywriting services empower you to tell your story in a way that resonates with the right people.
8 ways to sound more authentically like YOU in your copy and content
It’ll come as no surprise that the number one question we get asked as copywriters is: how do I sell and still sound authentically like me? Here we get down and dirty with why it’s so important to write authentically for your business, what’s stopping you and how to write in your true voice.
How to leverage high-quality editorial content to elevate ROI and reach your business goals
Did you know that most high-calibre content marketers have an editorial background? That means they cut their writing teeth at newspapers and magazines where they gained the experience and skills needed to identify stories that matter to their readers, provide the facts in a balanced, well-researched and honest way and write high-quality, beautifully edited and highly readable content that can’t help but engage audiences.
The secret ingredient to writing compelling copy and content (and why you need both for your business)
Content writing and copywriting aren’t the same thing. But if you’re not a copywriter or content marketer, why does it matter? Because it matters to your business. Understanding the difference between the two ensures you’re not overselling your product or service, putting people off with the wrong tone or message, or missing an opportunity to grow your community.
Harness the power of your voice
Why developing your tone of voice is one of the most cost-effective ways to make waves in a crowded marketplace. A guide for forward-thinking organisations committed to making a meaningful impact.
Salt & Sage Strategic Storytelling: what we do, why we do it and who we are
Welcome to the world of Salt & Sage Strategic Storytelling, where words come alive and narratives are crafted with purpose. We are Felicity Haythorn and Manfreda Cavazza, the wise wordsmiths behind the brand, and this is the story of why we do what we do.
Why strategic storytelling is so much more than a marketing buzzword
Everybody loves a story. Your children love one at bedtime (or more than one if they’re anything like ours). Your friends love to share a good yarn when you meet them for a drink. Your colleagues will whisper the latest gossip as you make a cuppa in the office kitchen (or message you on Slack). But what exactly is storytelling and how does it help your business? Here’s how using narrative strategically can strengthen your brand and create those all-important connections.
