Why words matter
Welcome to our journal page, packed with insights and musings about the written word. It’s a space to share our thoughts on the craft of storytelling, the shift towards a more human internet and how to strip away the jargon that’s making your brand blend in.
8 ways to sound more authentically like YOU in your copy and content
It’ll come as no surprise that the number one question we get asked as copywriters is: how do I sell and still sound authentically like me? Here we get down and dirty with why it’s so important to write authentically for your business, what’s stopping you and how to write in your true voice.
- content tapestry
- XEO
- Content writing
- Tone of voice
- Marketing
- global/local optimisation
- Jargon-free writing
- Storytelling
- Search Everywhere Optimisation
- AI optimisation
- Our why
- Content strategy
- Editorial Content
- Blog writing
- experience optimisation
- AI
- Narrative threads
- Content creation
- AEO
- ROI
- Trust
- Meaningful marketing
- SSO
- social search optimisation
- GEO
- Health and wellness brands
- Content plan
- Content marketing
- Messaging
- Copywriting
- SEO
- Brand book
- Editorial integrity
OUR EDITORIAL WRITING SERVICES
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PROJECT WORK
Expert copy, delivered fast, on flexible terms.
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RETAINER SERVICES
Retainer copywriting that delivers peace of mind.
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STORYTELLER BUNDLE
A steady stream of high-quality content for health and lifestyle brands.
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IMMERSION WEEK
Five days, dedicated to you: a focused sprint to get things done.
