We’re drowning in wellness bullshit online. Everywhere you look, there’s misinformation, half-truths and shiny, empty promises dressed up as “content”. Health hacks, business “blueprints”, coaching brands built on vibes and vibes alone – it’s no wonder trust is at an all-time low.

Have you noticed that people never say they’re obsessed with X brand ‘because their Instagram looks amazing’, ‘…because they have a clever tagline’ ‘…because their TV jingle is so catchy’? 

While these elements might grab attention, they’re rarely the reason people truly fall in love with a brand. People fall in love with a brand because of how it makes them feel. And much of that emotional connection is down to expert messaging: the words used to communicate with its audience. In this article, we’re going to tell you what brand messaging is, why it’s key to your business strategy and how to do it right.

Content writing and copywriting aren’t the same thing.⁠ ⁠But if you’re not a copywriter or content marketer, why does it matter? Because it matters to your business. Understanding the difference between the two ensures you’re not overselling your product or service, putting people off with the wrong tone or message, or missing an opportunity to grow your community.

Welcome to the world of Salt & Sage Strategic Storytelling, where words come alive and narratives are crafted with purpose. We are Felicity Haythorn and Manfreda Cavazza, the wise wordsmiths behind the brand, and this is the story of why we do what we do.

Everybody loves a story. Your children love one at bedtime (or more than one if they’re anything like ours). Your friends love to share a good yarn when you meet them for a drink. Your colleagues will whisper the latest gossip as you make a cuppa in the office kitchen (or message you on Slack). But what exactly is storytelling and how does it help your business? Here’s how using narrative strategically can strengthen your brand and create those all-important connections.

Personas. Avatars. Funnels. Mission, vision, values, USP. WTF?! Join us as we translate the most annoying jargon into clear, simple language so we can speak the language of business owners and brands on a level that works for us all.

How do you transform the ideas swirling in your head into compelling, engaging content that resonates with your audience? The answer lies in having a solid content strategy. Here we share our proven content writing process, turning what may seem daunting into a fulfilling endeavour.

In today's competitive landscape, standing out as a brand requires more than just a polished logo or a catchy slogan. It demands the power of storytelling. Stories have an unparalleled ability to cut through the noise, connecting with audiences on a deeper level and leaving a lasting impression. So, how can strategic storytelling help elevate your brand? It’s pretty simple: a great story will cut through the jargon and corporate blandness that is prevalent today.