WHY?
It’s the best question. This is our blog page, packed with insights and musings about the written word. Curiosity is key.
How to create clarity in the lifestyle and wellness space when everyone else is confused (including you)
We’re drowning in wellness bullshit online. Everywhere you look, there’s misinformation, half-truths and shiny, empty promises dressed up as “content”. Health hacks, business “blueprints”, coaching brands built on vibes and vibes alone – it’s no wonder trust is at an all-time low.
Content on the internet is a mess (and we’re p*ssed off about it)
In this blog, we investigate why high-quality digital copy and content matters more than ever and how you can take ownership of yours – through your website, blog and emails – so you’re not at the mercy of algorithms or social media chaos.
The power of storytelling: lessons learnt on a work trip of a lifetime to Baros Maldives
Discover how we worked with luxury lifestyle resort Baros Maldives to write a coffee table book to celebrate its 50th anniversary. Learn valuable lessons about how you too can use storytelling for business techniques and how our editorial content and copywriting services empower you to tell your story in a way that resonates with the right people.
8 ways to sound more authentically like YOU in your copy and content
It’ll come as no surprise that the number one question we get asked as copywriters is: how do I sell and still sound authentically like me? Here we get down and dirty with why it’s so important to write authentically for your business, what’s stopping you and how to write in your true voice.
