WHY?
It’s the best question. This is our blog page, packed with insights and musings about the written word. Curiosity is key.
How to fix your blog to boost SEO
Blogging is a total no-brainer for businesses marketing their shizzle online. Well-written articles get you ranked on Google, build trust, spark conversations, shape your brand identity… the list goes on. In this piece, we unpack EVERYTHING you need to know about fixing your blog to boost SEO.
Are content pillars dead? Not quite. But here’s why you should try a content tapestry instead
We’ve never vibed with content pillars. Too rigid. Too inflexible. Too much like assembling a Pinterest craft with a toddler around – fiddly, inflexible and destined to unravel the moment real life kicks in. So we made our own thing: the content tapestry.
How to create clarity in the lifestyle and wellness space when everyone else is confused (including you)
We’re drowning in wellness bullshit online. Everywhere you look, there’s misinformation, half-truths and shiny, empty promises dressed up as “content”. Health hacks, business “blueprints”, coaching brands built on vibes and vibes alone – it’s no wonder trust is at an all-time low.
Content on the internet is a mess (and we’re p*ssed off about it)
In this blog, we investigate why high-quality digital copy and content matters more than ever and how you can take ownership of yours – through your website, blog and emails – so you’re not at the mercy of algorithms or social media chaos.
The power of storytelling: lessons learnt on a work trip of a lifetime to Baros Maldives
Discover how we worked with luxury lifestyle resort Baros Maldives to write a coffee table book to celebrate its 50th anniversary. Learn valuable lessons about how you too can use storytelling for business techniques and how our editorial content and copywriting services empower you to tell your story in a way that resonates with the right people.
8 ways to sound more authentically like YOU in your copy and content
It’ll come as no surprise that the number one question we get asked as copywriters is: how do I sell and still sound authentically like me? Here we get down and dirty with why it’s so important to write authentically for your business, what’s stopping you and how to write in your true voice.
The secret ingredient to writing compelling copy and content (and why you need both for your business)
Content writing and copywriting aren’t the same thing. But if you’re not a copywriter or content marketer, why does it matter? Because it matters to your business. Understanding the difference between the two ensures you’re not overselling your product or service, putting people off with the wrong tone or message, or missing an opportunity to grow your community.
Why strategic storytelling is so much more than a marketing buzzword
Everybody loves a story. Your children love one at bedtime (or more than one if they’re anything like ours). Your friends love to share a good yarn when you meet them for a drink. Your colleagues will whisper the latest gossip as you make a cuppa in the office kitchen (or message you on Slack). But what exactly is storytelling and how does it help your business? Here’s how using narrative strategically can strengthen your brand and create those all-important connections.
