WHY?

It’s the best question. This is our blog page, packed with insights and musings about the written word. Curiosity is key.

How to fix your blog to boost SEO 
Content marketing, Content planning, Editorial content, Content tapestry, Content strategy, Blog writing, SEO Manfreda Penfold Content marketing, Content planning, Editorial content, Content tapestry, Content strategy, Blog writing, SEO Manfreda Penfold

How to fix your blog to boost SEO 

Blogging is a total no-brainer for businesses marketing their shizzle online. Well-written articles get you ranked on Google, build trust, spark conversations, shape your brand identity… the list goes on. In this piece, we unpack EVERYTHING you need to know about fixing your blog to boost SEO.

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Are content pillars dead? Not quite. But here’s why you should try a content tapestry instead
Content marketing, Content planning, Editorial content, Content tapestry, Content strategy Felicity Haythorn Content marketing, Content planning, Editorial content, Content tapestry, Content strategy Felicity Haythorn

Are content pillars dead? Not quite. But here’s why you should try a content tapestry instead

We’ve never vibed with content pillars. Too rigid. Too inflexible. Too much like assembling a Pinterest craft with a toddler around – fiddly, inflexible and destined to unravel the moment real life kicks in. So we made our own thing: the content tapestry.

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Conquering content: how to create a strategy, plan with purpose and write with intention
Content planning, Strategic storytelling Felicity Haythorn Content planning, Strategic storytelling Felicity Haythorn

Conquering content: how to create a strategy, plan with purpose and write with intention

How do you transform the ideas swirling in your head into compelling, engaging content that resonates with your audience? The answer lies in having a solid content strategy. Here we share our proven content writing process, turning what may seem daunting into a fulfilling endeavour.

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