Your story, on repeat
Our retainer packages: consistent content creation, without the stress
Imagine having…
A dependable duo of ex-journos working diligently behind the scenes to fuel your content needs.
A clear and consistent brand voice that deeply connects with and resonates with your audience.
More valuable time reclaimed to dedicate to the strategic growth of your business.
A continuous stream of engaging and informative copy and content that keeps your audience captivated and loyal.
The S&S Bespoke Retainer: tailored to your needs
A steady stream of standout content without the last-minute scramble.
Your brand’s personal copywriting squad – always ready when you need us.
Whether it’s a website overhaul requiring ongoing support, a big campaign with a steady stream of content, or consistent engagement across multiple platforms, we’ll tailor a package to suit your specific needs and goals. Let’s collaborate to create unforgettable words, consistently.
Our retainer packages offer a proactive and strategic approach to your copy and content needs. We don’t just react; we develop a long-term story-led, strategic plan that aligns with your business goals.
Our journalistic background ensures accuracy, engaging storytelling and a consistent brand voice across all your copy and content.
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A typical six-month retainer could include:
Monthly consultation: 1 x monthly call to discuss strategy and content.
Content planning: A six-month editorial content plan.
Content creation:
12 x SEO-optimised short blogs (up to 800 words)
6 x editorial/trend newsletters
6 x sales-led emails (with editorial angle)
1 x proofreading of in-house magazine
2 x press releases
3 x pieces of ad-hoc copy examples include press releases, social media copy, and proofreading.
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Two rounds of amends for each piece of work.
Research (high-quality outbound and relevant inbound links for blogs).
Great editorial-style writing.
Optimised structure/page furniture, e.g. varied headlines, bullet points and pull quotes, all to enhance readability (and SEO for web copy).
Compelling but sensitive CTAs (mix of hard and soft selling).
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From £2,500 a month (minimum six months required).
Let’s tell some stories together.
The process
For all our writing services.
1 INITIAL CALL
This is a no-strings conversation where we figure out what you need and send you an outline of deliverables plus a quote. We’ll only start working on your copy once you’re happy with the scope of work and the deposit has been paid.
2 RESEARCH
We get into the nitty-gritty of what your business is all about. We’ll send you a messaging questionnaire followed by an in-depth briefing call. We’ll then carry out copy audits and do the research – basically, we get to know your brand inside out.
3 PLANNING & WRITING
Now the fun begins. We write the words that will make your business shine so you can get on with what you do best.
5 EDIT AND LAUNCH
You get two rounds of edits and then we do a final proofread before the copy goes live. We’ll then send you our final invoice – and voilà, it’s time to celebrate!
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INCLUDED AS STANDARD IN ALL OUR MESSAGING & COPYWRITING SERVICES
Two rounds of amends for each piece of work.
Research (high-quality outbound and relevant inbound links for blogs).
Great editorial-style writing.
Optimised structure/page furniture, e.g. varied headlines, bullet points and pull quotes, all to enhance readability (and SEO for web copy).
Compelling but sensitive CTAs (mix of hard and soft selling).
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Salt & Sage is a joint venture between Manfreda’s business, ClaraComms Limited, and Felicity’s business, Haythorn Copy Limited. You’ll be invoiced by one of us (please see our T&Cs of business).
Deposit and invoicing — we require full payment upfront for projects up to £400. For projects valued at £401 and above, there’s a 25% project deposit. We won’t start work until this is received. The remainder (75%) is invoiced upon completion. For retainer contracts and projects lasting over four weeks, we invoice monthly in advance.
FAQs
Got questions? We have answers…
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A content retainer provides consistent support and allows for a more strategic, long-term approach to your content needs.
It ensures a steady flow of content, builds momentum, and nurtures a deeper understanding of your brand over time, often leading to more cohesive and impactful communication.
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Our S&S Bespoke Retainer is highly flexible. The example provided is just a starting point.
We work closely with you to understand your specific needs and create a package that aligns with your content goals and budget.
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We understand that content needs can vary. We build flexibility into our retainers to accommodate these fluctuations.
We can discuss potential adjustments to the scope of work on a monthly basis to ensure you're getting the support you need.
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The first step is to get in touch! You can use this contact form or send us an email outlining your project needs.
We'll then schedule a free call to discuss your ongoing content needs, answer any questions you have and explore how a retainer package can benefit your brand.
What people say about Salt & Sage Storytelling
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Brilliant writers, hard working and dedicated to delivering the best. The output that was created really delivered on the business needs.
Lorna Perrin, brand and marketing consultant,
E.L.V. DENIM — Tone of voice and web copy -
Brilliant, well-structured and well-explained, compelling articles! You always get the tone just right and the outbound links to back up each section are great for SEO. Rarely do I need to make any edits – you are dream content writers.
Anna Giles, digital content manager, Swanky Agency — Content writing
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We loved the structured approach, creative ideas, positive attitude, and professionalism. You gave us the feeling that we were well taken care of.
Hanaan Rasheed, assistant marketing manager,
Baros Maldives — Brand book
OUR EDITORIAL WRITING SERVICES
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PROJECT WORK
Expert copy, delivered fast, on flexible terms.
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RETAINER SERVICES
Retainer copywriting that delivers peace of mind.
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STORYTELLER BUNDLE
A steady stream of high-quality content for health and lifestyle brands.
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IMMERSION WEEK
Five days, dedicated to you: a focused sprint to get things done.