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Salt & Sage Storytelling
Salt & Sage Storytelling
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Salt & Sage Storytelling
Salt & Sage Storytelling
Who
What
How
Why
Contact
The Pantry
0
0
EMAIL US
Who
What
How
Why
Contact
The Pantry
EMAIL US

Salt & Sage: an editorial writing service led by former journalists Manfreda Cavazza and Felicity Haythorn. Brand storytelling and copywriting for lifestyle brands, specialising in health, travel, sustainability, outdoor and coastal content.

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We all know them, we’ve all used them interchangeably and we’ve all been wrong. For the love of copy, know your dashes, people. They might be small, but they serve a purpose and with all the drama about the flipping em dash being a sign
Is it ok to have fun when the world is on fire? You might be wondering whether, in a world of uncertainty and unrest, humour, fun and play are even appropriate. History suggests they are. Brands can actually help lift people’s spirits –
We’ve always championed reading. It’s the only way we can become better writers. Being inspired by other people’s stories and seeing how others put their thoughts and feelings into words is a wonderfully creative (and essential) way
Brand storytelling is a thing. It’s huge. But what does it actually mean?? And how do you do it? It doesn’t mean you have to start writing novels or go all emo on your readers. It’s simply about putting your audience first. Asking
We’re in your feed because you run a brilliant lifestyle brand and you want to get the tangle of ideas out of your head and into your website, emails, social posts… but you’re a little lost for words. 👋Hi! Welcome. We think you&

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