WHY?
It’s the best question. This is our blog page, packed with insights and musings about the written word. Curiosity is key.
The secret ingredient to writing compelling copy and content (and why you need both for your business)
Content writing and copywriting aren’t the same thing. But if you’re not a copywriter or content marketer, why does it matter? Because it matters to your business. Understanding the difference between the two ensures you’re not overselling your product or service, putting people off with the wrong tone or message, or missing an opportunity to grow your community.
Harness the power of your voice
Why developing your tone of voice is one of the most cost-effective ways to make waves in a crowded marketplace. A guide for forward-thinking organisations committed to making a meaningful impact.
Salt & Sage Strategic Storytelling: what we do, why we do it and who we are
Welcome to the world of Salt & Sage Strategic Storytelling, where words come alive and narratives are crafted with purpose. We are Felicity Haythorn and Manfreda Cavazza, the wise wordsmiths behind the brand, and this is the story of why we do what we do.
Why strategic storytelling is so much more than a marketing buzzword
Everybody loves a story. Your children love one at bedtime (or more than one if they’re anything like ours). Your friends love to share a good yarn when you meet them for a drink. Your colleagues will whisper the latest gossip as you make a cuppa in the office kitchen (or message you on Slack). But what exactly is storytelling and how does it help your business? Here’s how using narrative strategically can strengthen your brand and create those all-important connections.
