Discover how Salt & Sage, the dream lifestyle SEO copywriter team, help health, wellness and lifestyle brands show up everywhere their audience searches – from Google and YouTube to TikTok, Pinterest and AI tools. Learn practical tips for XEO, GEO, AIO and SSO to boost visibility, engagement and trust in a multi-platform world.

Social media is rented land; your blog is your home. In 2026, content marketing requires more than just keywords; it requires soul. Master the shift to AEO and GEO with an editorial content strategy that establishes your authority, drives ROI and secures your reach. It’s time to stop scrolling and start owning your story.

2026 won’t reward more content: it will reward better content. As AI democratises production, authentic brand storytelling has become the scarcest commodity in marketing. We dive into the essential trends for luxury lifestyle brand marketing, from generative engine optimisation (GEO) to the power of ‘ping minimalism’. It’s time to own your story.

What the hell is brand messaging? How is it different from copywriting? Why does it matter? And why is it so bloody hard to figure out on your own? Here, we get clear on the importance of messaging (and why we’re always going on about it.)

We’ve never vibed with content pillars. Too rigid. Too inflexible. Too much like assembling a Pinterest craft with a toddler around – fiddly, inflexible and destined to unravel the moment real life kicks in. So we made our own thing: the content tapestry.

… that paid ads won’t tell you, but your bottom line will thank you for.

Want to know a marketing truth that not many marketers will admit? You can’t “ad spend” your way to customer loyalty. If you’re relying on paid ads alone to grow your wellness or beauty brand, you’re not building a business – you’re playing the world’s most expensive game of whack-a-mole. Enter content marketing…

We’re drowning in wellness bullshit online. Everywhere you look, there’s misinformation, half-truths and shiny, empty promises dressed up as “content”. Health hacks, business “blueprints”, coaching brands built on vibes and vibes alone – it’s no wonder trust is at an all-time low.

In this blog, we investigate why high-quality digital copy and content matters more than ever and how you can take ownership of yours – through your website, blog and emails – so you’re not at the mercy of algorithms or social media chaos.