Why? It’s the best question

Welcome to our blog page, packed with insights and musings about the written word. Curiosity is key.

Content marketing, Content planning, Editorial content, Content tapestry, Content strategy, Blog writing, SEO Felicity Haythorn Content marketing, Content planning, Editorial content, Content tapestry, Content strategy, Blog writing, SEO Felicity Haythorn

What is the difference between brand messaging and copywriting? (and why it’s so hard to figure it all out alone)

What the hell is brand messaging? How is it different from copywriting? Why does it matter? And why is it so bloody hard to figure out on your own? Here, we get clear on the importance of messaging (and why we’re always going on about it.)

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Content marketing, Content planning, Editorial content, Content tapestry, Content strategy, Blog writing, SEO, Search everywhere optimisation Felicity Haythorn Content marketing, Content planning, Editorial content, Content tapestry, Content strategy, Blog writing, SEO, Search everywhere optimisation Felicity Haythorn

Search everywhere optimisation: why your blog needs more than just Google

The best content doesn’t just rank on Google – it gets quoted in newsletters, pulled into AI summaries, shared in group chats and surfaced in search results before someone even searches. SEO 2.0 is about showing up with relevance everywhere your audience already hangs out.

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Content marketing, Content planning, Editorial content, Content tapestry, Content strategy, Blog writing, SEO Manfreda Cavazza Content marketing, Content planning, Editorial content, Content tapestry, Content strategy, Blog writing, SEO Manfreda Cavazza

How to fix your blog to boost SEO 

Blogging is a total no-brainer for businesses marketing their shizzle online. Well-written articles get you ranked on Google, build trust, spark conversations, shape your brand identity… the list goes on. In this piece, we unpack EVERYTHING you need to know about fixing your blog to boost SEO.

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Content marketing, Content planning, Editorial content, Content tapestry, Content strategy Felicity Haythorn Content marketing, Content planning, Editorial content, Content tapestry, Content strategy Felicity Haythorn

Are content pillars dead? Not quite. But here’s why you should try a content tapestry instead

We’ve never vibed with content pillars. Too rigid. Too inflexible. Too much like assembling a Pinterest craft with a toddler around – fiddly, inflexible and destined to unravel the moment real life kicks in. So we made our own thing: the content tapestry.

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