WHY?

It’s the best question. This is our blog page, packed with insights and musings about the written word. Curiosity is key.

What is the difference between brand messaging and copywriting? (and why it’s so hard to figure it all out alone)
Content marketing, Content planning, Editorial content, Content tapestry, Content strategy, Blog writing, SEO Felicity Haythorn Content marketing, Content planning, Editorial content, Content tapestry, Content strategy, Blog writing, SEO Felicity Haythorn

What is the difference between brand messaging and copywriting? (and why it’s so hard to figure it all out alone)

What the hell is brand messaging? How is it different from copywriting? Why does it matter? And why is it so bloody hard to figure out on your own? Here, we get clear on the importance of messaging (and why we’re always going on about it.)

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Search everywhere optimisation: why your blog needs more than just Google
Content marketing, Content planning, Editorial content, Content tapestry, Content strategy, Blog writing, SEO, Search everywhere optimisation Felicity Haythorn Content marketing, Content planning, Editorial content, Content tapestry, Content strategy, Blog writing, SEO, Search everywhere optimisation Felicity Haythorn

Search everywhere optimisation: why your blog needs more than just Google

The best content doesn’t just rank on Google – it gets quoted in newsletters, pulled into AI summaries, shared in group chats and surfaced in search results before someone even searches. SEO 2.0 is about showing up with relevance everywhere your audience already hangs out.

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How to create clarity in the lifestyle and wellness space when everyone else is confused (including you)
Editorial content, Content planning, Content marketing Felicity Haythorn Editorial content, Content planning, Content marketing Felicity Haythorn

How to create clarity in the lifestyle and wellness space when everyone else is confused (including you)

We’re drowning in wellness bullshit online. Everywhere you look, there’s misinformation, half-truths and shiny, empty promises dressed up as “content”. Health hacks, business “blueprints”, coaching brands built on vibes and vibes alone – it’s no wonder trust is at an all-time low.

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