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Search everywhere optimisation: why your blog needs more than just Google
Content marketing, Content planning, Editorial content, Content tapestry, Content strategy, Blog writing, SEO, Search everywhere optimisation Felicity Haythorn Content marketing, Content planning, Editorial content, Content tapestry, Content strategy, Blog writing, SEO, Search everywhere optimisation Felicity Haythorn

Search everywhere optimisation: why your blog needs more than just Google

The best content doesn’t just rank on Google – it gets quoted in newsletters, pulled into AI summaries, shared in group chats and surfaced in search results before someone even searches. SEO 2.0 is about showing up with relevance everywhere your audience already hangs out.

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