WHAT WE DO

Fed up with empty words? Looking for copy that reassures, supports and nurtures your audience with honesty and integrity? You’re in the right place. 

We elevate your brand through words that clearly communicate your unique core message.

Words that sell without selling out.

FOUR WAYS TO WORK WITH US

  • 1. KEEP US ON SPEED DIAL

    Retainer copywriting that delivers peace of mind.

    Want a trusted, no-BS copy team in your corner? Hire us on retainer, and we’ll dive deep into your brand, delivering strategic words that actually sound like you (but better) – month after month.

    Enjoy…

    Peace of mind: reliable, fast-turnaround copy when you need it. No last-minute scrambles.

    A consistent brand voice: we’ll keep your messaging tight, sharp and unmistakably you across every channel.

    An extension of your team: no fluff, just seasoned copywriters who get your brand.

    DISCOVER MORE

  • 2. BIG PROJECT? BRING IN THE BIG GUNS.

    Need expert copy or content, fast? Whether it’s a website launch, brand voice refresh or writing a book, we’ll jump in, get to the heart of your brand and deliver standout words that work.

    We offer…

    Total flexibility: website launch? Blog series? Brand messaging revamp? We’ll make it happen.

    Fresh creative firepower: need a second pair of eyes (or a fresh perspective)? We bring big ideas and sharp execution.

    No guesswork: clear deliverables, firm timelines. You’ll know exactly what you’re getting and when.

    EXPLORE PROJECT WORK

  • 3. THE S&S STORYTELLER BUNDLE

    Ready to consistently connect with your audience and amplify your brand’s message? The S&S Storyteller Bundle delivers a steady stream of high-quality content, crafted to perfectly align with your unique vibe. 

    What it is… 

    Your monthly fix of epic content. Blogs, emails and IG posts – all perfectly tailored to your audience and goals.

    We handle the entire process, from research and writing to optimisation and CTAs. 

    This is perfect if you need ongoing content support to fuel your marketing efforts and attract your ideal audience, but lack the time or in-house expertise. 

    We write it, you shine.

    WHAT'S INCLUDED

  • 4. IMMERSION WEEK

    Need powerful copy, fast? Our Immersion Week is a focused, five-day sprint designed to extract your brand’s essence and craft compelling words that work – without the LONG drawn-out process.

    Imagine ending the week with polished, high-impact copy ready to launch.

    In just five days, we could do one of the following…  

    Unlock your core message through a deep dive into your business, audience and goals.

    Transform a blank page into compelling website copy that clearly communicates your value and engages visitors.

    Develop a series of impactful blogs and case studies showcasing your expertise and results.

    FAST-TRACK YOUR BRAND STORY

The process

For all our writing services.

  • INCLUDED AS STANDARD IN ALL OUR MESSAGING & COPYWRITING SERVICES

    1. Two rounds of amends for each piece of work. 

    2. Research (high-quality outbound and relevant inbound links for blogs).

    3. Great editorial-style writing.

    4. Optimised structure/page furniture, e.g. varied headlines, bullet points and pull quotes, all to enhance readability (and SEO for web copy).

    5. Compelling but sensitive CTAs (mix of hard and soft selling).

  • Salt & Sage is a joint venture between Manfreda’s business, ClaraComms Limited, and Felicity’s business, Haythorn Copy Limited. You’ll be invoiced by one of us (please see our T&Cs of business).

    Deposit and invoicing — we require full payment upfront for projects up to £400. For projects valued at £401 and above, there’s a 25% project deposit. We won’t start work until this is received. The remainder (75%) is invoiced upon completion. For retainer contracts and projects lasting over four weeks, we invoice monthly in advance. 

1 FIRST DATE

We chat, figure out what you need, agree on the scope, sign the papers and boom – deposit paid. We’re in business.

2 DEEP DIVE

We get into the nitty-gritty: messaging questionnaire, briefing call, copy audits, research – basically, we get to know your brand inside out.    

3 PLAN

We outline, set deadlines and plot the strategy.

4 WORD MAGIC

Now the fun begins. We craft words that pop, sizzle and make your audience stop scrolling.

5 EDIT AND LAUNCH

Two rounds of edits, final copy goes live, invoice paid – and voilà, it’s time to celebrate!

We know you believe in what you do and want to help even more people, but reaching the right audience has been a challenge. You’ve got the ideas, dreams and vision, but you don’t have the expertise in-house to implement them. Maybe your brand has exploded and evolved at such a rate that you can’t keep up. 

OUR WRITING SERVICES

  • RETAINER SERVICES

    Retainer copywriting that delivers peace of mind.

    EXPLORE

  • PROJECT WORK

    Expert copy, delivered fast, on flexible terms.

    LET'S GO

  • STORYTELLER BUNDLE

    A steady stream of high-quality content for health and lifestyle brands.

    TELL ME MORE

  • IMMERSION WEEK

    Five days, dedicated to you: a focused sprint to get things done.

    HOW?

HOW WE WORK

ALWAYS REAL

We don’t do fluff. We call out the BS when we see it and always tell it like it is. Honest, genuine and no nonsense.

EVER CURIOUS

We’re obsessed with the story. We’ll dig deep, ask tough questions and keep going until we find that perfect angle.

QUIETLY BOLD

With a background in journalism, we know when to speak up and when to let our work do the talking. We’re confident, understated and never afraid to push boundaries.

CLIENT LOVE

  • Brilliant writers, hard working and dedicated to delivering the best. The output that was created really delivered on the business needs.

    E.L.V. DENIM — Tone of voice and web copy

  • Brilliant, well-structured and well-explained, compelling articles! You always get the tone just right and the outbound links to back up each section are great for SEO. Rarely do I need to make any edits – you are dream content writers.

    Swanky Agency — Content writing

  • We loved the structured approach, creative ideas, positive attitude, and professionalism. You gave us the feeling that we were well taken care of.

    Baros Maldives — Brand book