What we do

Explore our writing services, from long-form content and editorial newsletters to website copy and messaging strategy. As lifestyle copywriters specialising in health, travel and sustainability, we help brands nurture their audiences through authentic storytelling.

Four ways to work with us

  • Two women wearing sunglasses, one with a striped shirt holding a magazine and the other talking on a vintage rotary phone, sitting at a marble table in a modern room.

    1. KEEP US ON SPEED DIAL

    Retainer copywriting that delivers peace of mind. Want a trusted, no-BS copy team in your corner? Hire us on retainer, and we’ll dive deep into your brand, delivering strategic words that actually sound like you (but better) – month after month.

    DISCOVER MORE
  • Two women having a conversation in a living room with a beige sofa, white walls, and minimalistic decor.

    2. BIG PROJECT? WE'RE IN

    Need expert copy or content, fast? Whether it’s a website launch, brand voice refresh or writing a book, we’ll jump in, get to the heart of your brand and deliver standout words that work.

    EXPLORE PROJECT WORK
  • A person holding a stack of seven books with both hands. The person's face is slightly out of focus. The books are colorful and have titles related to writing, storytelling, and marketing.

    3. THE S&S STORYTELLER BUNDLE

    Ready to consistently connect with your audience and amplify your brand’s message? The S&S Storyteller Bundle delivers a steady stream of high-quality content, crafted to perfectly align with your unique vibe. 

    WHAT'S INCLUDED
  • Two women sit at a marble table engaged in conversation, with notebooks, mugs, a closed laptop, and a pink folder on the table, in a well-lit room with a framed abstract wall art in the background.

    4. IMMERSION WEEK

    Need powerful copy, fast? Our Immersion Week is a focused, five-day sprint designed to extract your brand’s essence and craft compelling words that work – without the LONG, drawn-out process.

    FAST-TRACK YOUR BRAND STORY

Looking for something else?

Let’s talk. We can put together a bespoke quote for you. Whether you’re looking to sharpen your brand voice, update your messaging strategy or you need expertly written copy or content (delivered fast with no fuss) we’re here to help tell your brand story.

  • Your brand's DNA. We'll define your unique voice and create a comprehensive manual to ensure consistent messaging across all platforms. Because your brand deserves to be heard.

  • Your website isn’t just a nice-to-have – it’s your digital home, the one online space you actually own. In a world drowning in digital noise, you need more than a pretty site. You need words that work.

    We craft strategic, story-led copy that connects with you with your audience. No jargon: just compelling messaging that makes your brand unforgettable.

    With the right words, the right structure and a solid story-led strategy, your website becomes a trust-builder and a business asset you control. No algorithms required.

  • Did you know that companies with blogs produce an average of 67% more leads monthly than companies that don't blog? (DemandMetric).

    Your blog keeps your audience engaged, establishes your authority and gives you a platform to share ideas without fighting for attention in a chaotic social feed. 

    We write editorial-style short, medium and long-form blogs that have a story behind them and help brands expand their reach: be seen, heard and understood.

  • Sending emails really is a no-brainer: for every £1 you spend on email marketing, you get almost £40 back, according to research from Statista.

    But they need to be good emails, that people will actually want to read. That’s what we do. Gorgeous, readable and entertaining newsletters that tell a story.

  • Print can forge a connection with the reader that transcends the digital realm. It’s so much easier on the eye than staring at a screen. People are also 70 per cent more likely to remember a brand they see in print than online. 

    Ready to share your expertise with the world? We offer comprehensive book project services, guiding you from initial concept to a polished, print-ready manuscript.

    Whether you need editorial consulting and support or want us to write the book from scratch, we can help.

SEND US AN EMAIL
SEND US AN EMAIL

The process

For all our writing services.

1 INITIAL CALL

This is a no-strings conversation where we figure out what you need and send you an outline of deliverables plus a quote. We’ll only start working on your copy once you’re happy with the scope of work and the deposit has been paid.

2 RESEARCH

We get into the nitty-gritty of what your business is all about. We’ll send you a messaging questionnaire followed by an in-depth briefing call. We’ll then carry out copy audits and do the research – basically, we get to know your brand inside out.    

3 PLANNING & WRITING

Now the fun begins. We write the words that will make your business shine so you can get on with what you do best.

5 EDIT AND LAUNCH

You get two rounds of edits and then we do a final proofread before the copy goes live. We’ll then send you our final invoice – and voilà, it’s time to celebrate!

  • INCLUDED AS STANDARD IN ALL OUR MESSAGING & COPYWRITING SERVICES

    1. Two rounds of amends for each piece of work. 

    2. Research (high-quality outbound and relevant inbound links for blogs).

    3. Great editorial-style writing.

    4. Optimised structure/page furniture, e.g. varied headlines, bullet points and pull quotes, all to enhance readability (and SEO for web copy).

    5. Compelling but sensitive CTAs (mix of hard and soft selling).

  • Salt & Sage is a joint venture between Manfreda’s business, ClaraComms Limited, and Felicity’s business, Haythorn Copy Limited. You’ll be invoiced by one of us (please see our T&Cs of business).

    Deposit and invoicing — we require full payment upfront for projects up to £400. For projects valued at £401 and above, there’s a 25% project deposit. We won’t start work until this is received. The remainder (75%) is invoiced upon completion. For retainer contracts and projects lasting over four weeks, we invoice monthly in advance. 

EMAIL US
EMAIL US

EVER CURIOUS

We’re obsessed with the story. We’ll dig deep, ask tough questions and keep going until we find that perfect angle.

ALWAYS REAL

We don’t do fluff. We call out the BS when we see it and always tell it like it is. Honest, genuine and no nonsense.

Our values

QUIETLY BOLD

With a background in journalism, we know when to speak up and when to let our work do the talking.

What people say about Salt & Sage Storytelling

  • Brilliant writers, hard working and dedicated to delivering the best. The output that was created really delivered on the business needs.

    Lorna Perrin, brand and marketing consultant,
    E.L.V. DENIM — Tone of voice and web copy

  • Brilliant, well-structured and well-explained, compelling articles! You always get the tone just right and the outbound links to back up each section are great for SEO. Rarely do I need to make any edits – you are dream content writers.

    Anna Giles, digital content manager, Swanky Agency — Content writing

  • We loved the structured approach, creative ideas, positive attitude, and professionalism. You gave us the feeling that we were well taken care of.

    Hanaan Rasheed, assistant marketing manager,
    Baros Maldives — Brand book

RECENT WORK
RECENT WORK