What we do

Looking for copy that reassures and nurtures your audience with honesty and integrity? You’re in the right place. Here are four ways to work with us.

  • Two women wearing sunglasses, one with a striped shirt holding a magazine and the other talking on a vintage rotary phone, sitting at a marble table in a modern room.

    1. KEEP US ON SPEED DIAL

    Retainer copywriting that delivers peace of mind. Want a trusted, no-BS copy team in your corner? Hire us on retainer, and we’ll dive deep into your brand, delivering strategic words that actually sound like you (but better) – month after month.

    DISCOVER MORE
  • Two women having a conversation in a living room with a beige sofa, white walls, and minimalistic decor.

    2. BIG PROJECT? WE'RE IN

    Need expert copy or content, fast? Whether it’s a website launch, brand voice refresh or writing a book, we’ll jump in, get to the heart of your brand and deliver standout words that work.

    EXPLORE PROJECT WORK
  • A person holding a stack of seven books with both hands. The person's face is slightly out of focus. The books are colorful and have titles related to writing, storytelling, and marketing.

    3. THE S&S STORYTELLER BUNDLE

    Ready to consistently connect with your audience and amplify your brand’s message? The S&S Storyteller Bundle delivers a steady stream of high-quality content, crafted to perfectly align with your unique vibe. 

    WHAT'S INCLUDED
  • Two women sit at a marble table engaged in conversation, with notebooks, mugs, a closed laptop, and a pink folder on the table, in a well-lit room with a framed abstract wall art in the background.

    4. IMMERSION WEEK

    Need powerful copy, fast? Our Immersion Week is a focused, five-day sprint designed to extract your brand’s essence and craft compelling words that work – without the LONG, drawn-out process.

    FAST-TRACK YOUR BRAND STORY

The process

For all our writing services.

1 INITIAL CALL

This is a no-string conversation where we figure out what you need and send you an outline of deliverables plus a quote. We’ll only start working on your copy once you’re happy with the scope of work and the deposit has been paid.

2 RESEARCH

We get into the nitty-gritty of what your business is all about. We’ll send you a messaging questionnaire followed by an in-depth briefing call. We’ll then carry out copy audits and do the research – basically, we get to know your brand inside out.    

3 PLANNING & WRITING

Now the fun begins. We write the words that will make your business shine so you can get on with what you do best.

5 EDIT AND LAUNCH

You get two rounds of edits and then we do a final proofread before the copy goes live. We’ll then send you our final invoice – and voilà, it’s time to celebrate!

  • INCLUDED AS STANDARD IN ALL OUR MESSAGING & COPYWRITING SERVICES

    1. Two rounds of amends for each piece of work. 

    2. Research (high-quality outbound and relevant inbound links for blogs).

    3. Great editorial-style writing.

    4. Optimised structure/page furniture, e.g. varied headlines, bullet points and pull quotes, all to enhance readability (and SEO for web copy).

    5. Compelling but sensitive CTAs (mix of hard and soft selling).

  • Salt & Sage is a joint venture between Manfreda’s business, ClaraComms Limited, and Felicity’s business, Haythorn Copy Limited. You’ll be invoiced by one of us (please see our T&Cs of business).

    Deposit and invoicing — we require full payment upfront for projects up to £400. For projects valued at £401 and above, there’s a 25% project deposit. We won’t start work until this is received. The remainder (75%) is invoiced upon completion. For retainer contracts and projects lasting over four weeks, we invoice monthly in advance. 

EMAIL US

EVER CURIOUS

We’re obsessed with the story. We’ll dig deep, ask tough questions and keep going until we find that perfect angle.

ALWAYS REAL

We don’t do fluff. We call out the BS when we see it and always tell it like it is. Honest, genuine and no nonsense.

Our values

QUIETLY BOLD

With a background in journalism, we know when to speak up and when to let our work do the talking.

What people say about Salt & Sage Storytelling

  • Brilliant writers, hard working and dedicated to delivering the best. The output that was created really delivered on the business needs.

    Lorna Perrin, brand and marketing consultant,
    E.L.V. DENIM — Tone of voice and web copy

  • Brilliant, well-structured and well-explained, compelling articles! You always get the tone just right and the outbound links to back up each section are great for SEO. Rarely do I need to make any edits – you are dream content writers.

    Anna Giles, digital content manager, Swanky Agency — Content writing

  • We loved the structured approach, creative ideas, positive attitude, and professionalism. You gave us the feeling that we were well taken care of.

    Hanaan Rasheed, assistant marketing manager,
    Baros Maldives — Brand book

RECENT WORK