WHAT WE DO
Fed up with empty words? Looking for copy that reassures, supports and nurtures? You’re in the right place. We take your brand to the next level through words that clearly communicate your core message in a unique, engaging and honest way. This is how…
Strategy
Brand essence manuals
Looking for clarity about your business and where it’s going? Start with the essence of your business story. We’ll define the foundations that underpin your brand: what you do, how you do it and why. We’ll dive into your audience and research your competitors: you’ll come away armed with a deep sense of purpose, ready to communicate with intention.
Story-led content plans
Stories are everything. Need a targeted roadmap for reaching your tribe? Our content plans delve deeper into your audience's world, decoding their desires and challenges. This strategic empathy gives us the insights to create a calendar of storytelling ideas that resonate on a human level and inspire action.
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Brand manuals: a thorough, beautifully designed PDF document covering:
An overview of your brand’s essence.
Your what, how, why.
Your values and personality.
Your difference, or USP.
Audience profile, including a deep dive into their problems and how you solve them.
Content plans: a calendar of story-led ideas that are tailored for different platforms, including social, website, PR and e-mail. Choose from three, six or nine months.
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Brand manuals: from £1,850
Content plans:
Three months = £640
Six months = £780
Nine months = £900
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We’ll have a free 30-minute call so you can tell us all about what you need. We’ll then send you a proposal and quote.
Once that’s been agreed, we’ll send you an invoice for 25% of our fee and a tailored brand questionnaire for you to fill in. This is when the fun starts!
We’ll have another quick discussion to check we’re on the same page and then we’ll crack on with the first draft.
You get two rounds of amends and plenty of opportunity to discuss how things are going.
Ready to define your brand? Fill out this quick briefing form to get started.
Voice
Tone of voice guidelines
You know who you are and what you stand for, but you’re struggling to find the words that feel genuine and resonate with your clients. Importantly, you worry that you sound like all the other businesses doing what you do. We’ve got you. We’ll define your written and spoken identity and craft a common language that gives you direction, confidence and consistency.
Our tone of voice guidelines are a powerful tool if you’re looking to establish a clear personality that differentiates you from your competitors. This is for you if:
You’re a growing brand, and your team needs to be more consistent when writing copy.
You want your core values to be better reflected in your communications.
You’re lacking in confidence and unsure how to be unapologetically you.
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Tone of voice guidelines: a beautifully presented and comprehensive PDF document packed with useful info, including:
An overview of your written and spoken brand personality: how you want to come across.
Clear guidelines on word choice, sentence structure and punctuation (such as the use of exclamation marks and emojis).
A concise description of how to flex your tone on different platforms.
Key messages and stories to prompt content ideas.
Example copy, such as tag lines, CTAs and home/ about page copy.
A word bank of SEO words to use in your communications.
Essential writing rules.
Style guidelines.
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Price: from £1,500
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We’ll have a free 30-minute call so you can tell us all about what you need. We’ll then send you a proposal and quote.
Once that’s been agreed, we’ll send you an invoice for 25% of our fee and a tailored voice questionnaire for you to fill in. This is when the fun starts!
We’ll have another quick discussion to check we’re on the same page and then we’ll crack on with the first draft.
You get two rounds of amends and plenty of opportunity to discuss how things are going.
Ready to find your voice? Fill out this quick briefing form to get started.
Words
Strategic storytelling
Clear and compelling copy and story-led content will ensure you are seen, heard and understood. We’ll write the words for your website, marketing copy, brand books, catalogues, blogs, articles, white papers, emails and press releases. The best bit? It will resonate with your ideal clients, be waffle-free and written by real humans. Hurrah.
Copy-editing
We’re also skilled editors and proofreaders. So, if you have in-house copy that needs to be polished or SEO-optimised, we’ll take that on. A lot needs to be done behind the scenes to ensure your copy works hard for you, from writing meta descriptions to using the correct formatting and keywords. We do all of that (and more).
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Beautifully written and well-researched copy with two rounds of editing. We’re comfortable writing long and short-form copy, for print and digital, always approaching each project from an editorial perspective.
We can provide:
Brand books, in-house magazines or catalogues.
Long-form copy and content (blogs/articles).
White papers/sustainability/impact reports.
Story-led marketing/web copy.
Press releases.
Email flows.
Web copy optimisation (we edit your copy and add formatting and meta descriptions).
Social media copy.
Copywriting/storytelling workshops.
Need something else? Drop us a line and let’s see if we can help you.
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Price: we quote by project so drop us a line and we’ll set up call to find out more.
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We’ll have a free 30-minute call so you can tell us all about what you need. We’ll then send you a proposal and quote.
Once that’s been agreed, we’ll send you an invoice for 25% of our fee and a tailored brand questionnaire for you to fill in. This is when the fun starts!
We’ll have another quick discussion to check we’re on the same page and then we’ll crack on with the first draft.
You get two rounds of amends and plenty of opportunity to discuss how things are going.
Ready to add some sparkle to your copy? Fill out this quick briefing form to get started.
Learning
Copywriting workshops
Our four-hour workshops are suitable for writers at all levels. They’re friendly and constructive sessions (with two breaks) delivered via Google Meet, designed to give people confidence in their writing.
Participants will see examples, try writing, and learn techniques they can immediately apply in a pressure-free environment.
We can tailor these to your needs, but some examples of topics we have covered in the past range from basic copywriting skills to using stories to connect with your audience to tapping into your feminine energy to write sales copy that flows, not forces.
We can also provide easy-to-follow templates and practical copywriting manuals: everything you need to align your team.
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A tailored questionnaire that will allow us to understand what your team struggles with and how we can help.
A one-hour call to review your answers to the questionnaire, discuss your copywriting needs and cover anything else that you would like to include in the workshop.
A four-hour virtual session with exercises and live feedback. Participants will see examples, have a go at writing, and learn techniques they can put into practice immediately in a pressure-free environment. It’s not a test!
A summary of the main points covered in the session to take away as a reference. (Sorry, the recording will not be made available).
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Copywriting workshops: from £2,000 for up six people
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We’ll have a free 30-minute call so you can tell us all about what you need. We’ll then send you a proposal and quote.
Once that’s been agreed, we’ll send you an invoice for 25% of our fee and a tailored copywriting challenges questionnaire for you to fill in. This is when the fun starts!
We’ll have another quick discussion to check we’re on the same page and then we’ll crack on with the first draft.
You get two rounds of amends and plenty of opportunity to discuss how things are going.
Ready to upskill your team? Fill out this quick briefing form to get started.
We know you believe in what you do and want to help even more people, but reaching the right audience has been a challenge. You’ve got the ideas, dreams and vision, but you don’t have the expertise in-house to implement them. Maybe your brand has exploded and evolved at such a rate that you can’t keep up.
It all starts with a story
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It all starts with a story ⋆
HOW WE WORK
ALWAYS REAL
We’re not afraid to go against the grain or challenge the status quo and call out marketing fluff when we see it. We’re honest, genuine and we have integrity. We say it like it is.
EVER CURIOUS
We’ll always focus on the story and approach all projects from an editorial perspective. This means asking tough questions and not giving up until we find that gem of an angle.
QUIETLY BOLD
We draw on our experience as former journalists who have worked with many high-end luxury brands and lifestyle businesses. We trust our knowledge and intuition and we have the confidence to be bold.
CLIENT LOVE
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Brilliant writers, hard working and dedicated to delivering the best. The output that was created really delivered on the business needs.
E.L.V. DENIM — Tone of voice and web copy
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Brilliant, well-structured and well-explained, compelling articles! You always get the tone just right and the outbound links to back up each section are great for SEO. Rarely do I need to make any edits – you are dream content writers.
Swanky Agency — Content writing
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We loved the structured approach, creative ideas, positive attitude, and professionalism. You gave us the feeling that we were well taken care of.
Baros Maldives — Brand book
