WHY?

It’s the best question. This is our blog page, packed with insights and musings about the written word. Curiosity is key.

How to fix your blog to boost SEO 
Content marketing, Content planning, Editorial content, Content tapestry, Content strategy, Blog writing, SEO Manfreda Penfold Content marketing, Content planning, Editorial content, Content tapestry, Content strategy, Blog writing, SEO Manfreda Penfold

How to fix your blog to boost SEO 

Blogging is a total no-brainer for businesses marketing their shizzle online. Well-written articles get you ranked on Google, build trust, spark conversations, shape your brand identity… the list goes on. In this piece, we unpack EVERYTHING you need to know about fixing your blog to boost SEO.

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Are content pillars dead? Not quite. But here’s why you should try a content tapestry instead
Content marketing, Content planning, Editorial content, Content tapestry, Content strategy Felicity Haythorn Content marketing, Content planning, Editorial content, Content tapestry, Content strategy Felicity Haythorn

Are content pillars dead? Not quite. But here’s why you should try a content tapestry instead

We’ve never vibed with content pillars. Too rigid. Too inflexible. Too much like assembling a Pinterest craft with a toddler around – fiddly, inflexible and destined to unravel the moment real life kicks in. So we made our own thing: the content tapestry.

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How to create clarity in the lifestyle and wellness space when everyone else is confused (including you)
Editorial content, Content planning, Content marketing Felicity Haythorn Editorial content, Content planning, Content marketing Felicity Haythorn

How to create clarity in the lifestyle and wellness space when everyone else is confused (including you)

We’re drowning in wellness bullshit online. Everywhere you look, there’s misinformation, half-truths and shiny, empty promises dressed up as “content”. Health hacks, business “blueprints”, coaching brands built on vibes and vibes alone – it’s no wonder trust is at an all-time low.

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