Why? It’s the best question
Welcome to our blog page, packed with insights and musings about the written word. Curiosity is key.
How to fix your blog to boost SEO, AEO and GEO
Social media is rented land; your blog is your home. In 2026, content marketing requires more than just keywords; it requires soul. Master the shift to AEO and GEO with an editorial content strategy that establishes your authority, drives ROI and secures your reach. It’s time to stop scrolling and start owning your story.
Are content pillars dead? Not quite. But here’s why you should try a content tapestry instead
We’ve never vibed with content pillars. Too rigid. Too inflexible. Too much like assembling a Pinterest craft with a toddler around – fiddly, inflexible and destined to unravel the moment real life kicks in. So we made our own thing: the content tapestry.
- content tapestry
- XEO
- Content writing
- Tone of voice
- Marketing
- global/local optimisation
- Jargon-free writing
- Storytelling
- Search Everywhere Optimisation
- AI optimisation
- Our why
- Content strategy
- Editorial Content
- Blog writing
- experience optimisation
- AI
- Narrative threads
- Content creation
- AEO
- ROI
- Meaningful marketing
- SSO
- social search optimisation
- GEO
- Health and wellness brands
- Content plan
- Content marketing
- Messaging
- Copywriting
- SEO
- Brand book
- Editorial integrity
OUR EDITORIAL WRITING SERVICES
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PROJECT WORK
Expert copy, delivered fast, on flexible terms.
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RETAINER SERVICES
Retainer copywriting that delivers peace of mind.
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STORYTELLER BUNDLE
A steady stream of high-quality content for health and lifestyle brands.
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IMMERSION WEEK
Five days, dedicated to you: a focused sprint to get things done.
