Why? It’s the best question

Welcome to our blog page, packed with insights and musings about the written word. Curiosity is key.

Content marketing, Content planning, Editorial content, Content tapestry, Content strategy, Blog writing, SEO, AI Felicity Haythorn Content marketing, Content planning, Editorial content, Content tapestry, Content strategy, Blog writing, SEO, AI Felicity Haythorn

SEO 2026 – stop writing for Google and start showing up everywhere that matters

Discover how Salt & Sage, the dream lifestyle SEO copywriter team, help health, wellness and lifestyle brands show up everywhere their audience searches – from Google and YouTube to TikTok, Pinterest and AI tools. Learn practical tips for XEO, GEO, AIO and SSO to boost visibility, engagement and trust in a multi-platform world.

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Content marketing, Content planning, Editorial content, Content tapestry, Content strategy, Blog writing, SEO Manfreda Cavazza Content marketing, Content planning, Editorial content, Content tapestry, Content strategy, Blog writing, SEO Manfreda Cavazza

How to fix your blog to boost SEO, AEO and GEO 

Social media is rented land; your blog is your home. In 2026, content marketing requires more than just keywords; it requires soul. Master the shift to AEO and GEO with an editorial content strategy that establishes your authority, drives ROI and secures your reach. It’s time to stop scrolling and start owning your story.

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Content marketing, Content planning, Editorial content, Content tapestry, Content strategy, Blog writing, SEO Felicity Haythorn Content marketing, Content planning, Editorial content, Content tapestry, Content strategy, Blog writing, SEO Felicity Haythorn

Content marketing in 2026: how to cut through the noise (and why playing it safe won’t work)

2026 won’t reward more content: it will reward better content. As AI democratises production, authentic brand storytelling has become the scarcest commodity in marketing. We dive into the essential trends for luxury lifestyle brand marketing, from generative engine optimisation (GEO) to the power of ‘ping minimalism’. It’s time to own your story.

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Content marketing, Content planning, Editorial content, Content tapestry, Content strategy, Blog writing, SEO Felicity Haythorn Content marketing, Content planning, Editorial content, Content tapestry, Content strategy, Blog writing, SEO Felicity Haythorn

What is the difference between brand messaging and copywriting? (and why it’s so hard to figure it all out alone)

What the hell is brand messaging? How is it different from copywriting? Why does it matter? And why is it so bloody hard to figure out on your own? Here, we get clear on the importance of messaging (and why we’re always going on about it.)

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Content marketing, Content planning, Editorial content, Content tapestry, Content strategy Felicity Haythorn Content marketing, Content planning, Editorial content, Content tapestry, Content strategy Felicity Haythorn

Are content pillars dead? Not quite. But here’s why you should try a content tapestry instead

We’ve never vibed with content pillars. Too rigid. Too inflexible. Too much like assembling a Pinterest craft with a toddler around – fiddly, inflexible and destined to unravel the moment real life kicks in. So we made our own thing: the content tapestry.

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