Why developing your tone of voice is one of the most cost-effective ways to make waves in a crowded marketplace. A guide for forward-thinking organisations committed to making a meaningful impact.

Welcome to the world of Salt & Sage Strategic Storytelling, where words come alive and narratives are crafted with purpose. We are Felicity Haythorn and Manfreda Cavazza, the wise wordsmiths behind the brand, and this is the story of why we do what we do.

Everybody loves a story. Your children love one at bedtime (or more than one if they’re anything like ours). Your friends love to share a good yarn when you meet them for a drink. Your colleagues will whisper the latest gossip as you make a cuppa in the office kitchen (or message you on Slack). But what exactly is storytelling and how does it help your business? Here’s how using narrative strategically can strengthen your brand and create those all-important connections.

Personas. Avatars. Funnels. Mission, vision, values, USP. WTF?! Join us as we translate the most annoying jargon into clear, simple language so we can speak the language of business owners and brands on a level that works for us all.

How do you transform the ideas swirling in your head into compelling, engaging content that resonates with your audience? The answer lies in having a solid content strategy. Here we share our proven content writing process, turning what may seem daunting into a fulfilling endeavour.

In today's competitive landscape, standing out as a brand requires more than just a polished logo or a catchy slogan. It demands the power of storytelling. Stories have an unparalleled ability to cut through the noise, connecting with audiences on a deeper level and leaving a lasting impression. So, how can strategic storytelling help elevate your brand? It’s pretty simple: a great story will cut through the jargon and corporate blandness that is prevalent today.