Why words matter
Welcome to our journal page, packed with insights and musings about the written word. It’s a space to share our thoughts on the craft of storytelling, the shift towards a more human internet and how to strip away the jargon that’s making your brand blend in.
The secret ingredient to writing compelling copy and content (and why you need both for your business)
Content writing and copywriting aren’t the same thing. But if you’re not a copywriter or content marketer, why does it matter? Because it matters to your business. Understanding the difference between the two ensures you’re not overselling your product or service, putting people off with the wrong tone or message, or missing an opportunity to grow your community.
Harness the power of your voice
Why developing your tone of voice is one of the most cost-effective ways to make waves in a crowded marketplace. A guide for forward-thinking organisations committed to making a meaningful impact.
Salt & Sage Strategic Storytelling: what we do, why we do it and who we are
Welcome to the world of Salt & Sage Strategic Storytelling, where words come alive and narratives are crafted with purpose. We are Felicity Haythorn and Manfreda Cavazza, the wise wordsmiths behind the brand, and this is the story of why we do what we do.
Why strategic storytelling is so much more than a marketing buzzword
Everybody loves a story. Your children love one at bedtime (or more than one if they’re anything like ours). Your friends love to share a good yarn when you meet them for a drink. Your colleagues will whisper the latest gossip as you make a cuppa in the office kitchen (or message you on Slack). But what exactly is storytelling and how does it help your business? Here’s how using narrative strategically can strengthen your brand and create those all-important connections.
The Salt & Sage guide to meaningless marketing bullshit (and what words to use instead)
Personas. Avatars. Funnels. Mission, vision, values, USP. WTF?! Join us as we translate the most annoying jargon into clear, simple language so we can speak the language of business owners and brands on a level that works for us all.
Conquering content: how to create a strategy, plan with purpose and write with intention
How do you transform the ideas swirling in your head into compelling, engaging content that resonates with your audience? The answer lies in having a solid content strategy. Here we share our proven content writing process, turning what may seem daunting into a fulfilling endeavour.
How can strategic storytelling help grow my brand?
In today's competitive landscape, standing out as a brand requires more than just a polished logo or a catchy slogan. It demands the power of storytelling. Stories have an unparalleled ability to cut through the noise, connecting with audiences on a deeper level and leaving a lasting impression. So, how can strategic storytelling help elevate your brand? It’s pretty simple: a great story will cut through the jargon and corporate blandness that is prevalent today.
- content tapestry
- XEO
- Content writing
- Tone of voice
- Marketing
- global/local optimisation
- Jargon-free writing
- Storytelling
- Search Everywhere Optimisation
- AI optimisation
- Our why
- Content strategy
- Editorial Content
- Blog writing
- experience optimisation
- AI
- Narrative threads
- Content creation
- AEO
- ROI
- Trust
- Meaningful marketing
- SSO
- social search optimisation
- GEO
- Health and wellness brands
- Content plan
- Content marketing
- Messaging
- Copywriting
- SEO
- Brand book
- Editorial integrity
OUR EDITORIAL WRITING SERVICES
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PROJECT WORK
Expert copy, delivered fast, on flexible terms.
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RETAINER SERVICES
Retainer copywriting that delivers peace of mind.
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STORYTELLER BUNDLE
A steady stream of high-quality content for health and lifestyle brands.
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IMMERSION WEEK
Five days, dedicated to you: a focused sprint to get things done.
