Stop selling out. Start telling stories.
Get the framework that cuts through the noise.
Access our unique storytelling approach to define your core message and build a content plan that actually converts.
Tired of selling out to the algorithm?
We know what it’s like to watch purpose-driven brands get lost in the digital echo chamber.
You have a beautiful business, a deep commitment to sustainability, and a story with real flavour. Yet, you're forced to churn out soulless drivel just to keep the algorithms happy.
We say: no more.
Your website is your digital home, not rented social media land. It’s time to own your message with strategy, substance, and journalistic rigour.
Welcome to your roadmap to authentic growth.
We developed this approach to help our high-end clients. Now you can download the same framework we use to craft strategic, story-led copy for health, lifestyle and conscious brands.
This isn’t just a basic content calendar: it’s the blueprint you need to build a brand narrative that endures, attracts the right people and puts your values first.
Access the S&S Strategic Storytelling Framework now and get instant clarity on:
The “what, how, why” framework: pinpoint your unique selling proposition (USP) and condense your entire brand transformation into one compelling argument.
Uncovering your core challenge: define the status quo you're trying to change. This is the authentic conflict that fuels your story.
Five distinct narrative threads: a proven structure for five evergreen content themes/topics that establish you as the go-to expert in your sector.
The long game strategy: a step-by-step process for generating high-impact SEO, GEO, and AEO content ideas that build authority and drive lasting website traffic.
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HOW WE WORK
Discover how we find your core story, strip away the marketing BS and shape a message that’s clear, authentic and impossible to ignore.
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ABOUT US
Meet Freddie and Flea, the wise wordsmiths behind Salt & Sage and discover why we love supporting purpose-led brands to level up their copy.
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LATEST BLOG
Check out our blog page, packed with insights and musings about the written word. Curiosity is key.

