Stop selling out. Start telling stories.

Access our S&S Storytelling Framework and cut through the noise.

This is our unique storytelling approach that we’ve developed over decades of writing, now yours!

Tired of selling out to the algorithm?

We know what it’s like to watch purpose-driven brands get lost in the digital echo chamber.

You have a beautiful business, a deep commitment to sustainability and a story with real flavour. Yet, you’ve somehow ended up churning out soulless social media drivel just to keep the algorithms happy.

We say: no more.

Start with your core messaging and present it with intention on your website. This is your digital home, not rented social media land. Once you’ve got that nailed, your email and social strategy become a breeze. It’s time to own your message with strategy, substance and journalistic rigour.

Welcome to your roadmap to authentic growth.

We developed this approach to help our high-end clients. Now you can download the same framework we use to craft strategic, story-led copy for health, lifestyle and purpose-led brands.

This isn’t just a basic content calendar: it’s the blueprint you need to build a brand narrative that endures, attracts the right people and puts your values first.

Access the S&S Strategic Storytelling Framework now and get instant clarity on:

  • The “what, how, why” framework: pinpoint your unique selling proposition (USP) and condense your entire brand transformation into one compelling argument.

  • Uncovering your core challenge: define the status quo you're trying to change. This is the authentic conflict that fuels your story.

  • Five distinct narrative threads: a proven structure for five evergreen content themes/topics that establish you as the go-to expert in your sector.

  • The long game strategy: a step-by-step process for generating high-impact SEO, GEO, and AEO content ideas that build authority and drive lasting website traffic.

  • Two women sitting at a table having a discussion, with notebooks, a laptop, and coffee mugs.

    HOW WE WORK

    Discover how we find your core story, strip away the marketing BS and shape a message that’s clear, authentic and impossible to ignore.

  • Two women sitting on stone steps outdoors, smiling at the camera, in casual attire with one in a sweater and the other in a sweatshirt.

    ABOUT US

    Meet Freddie and Flea, the wise wordsmiths behind Salt & Sage and discover why we love supporting purpose-led brands to level up their copy.

  • A person holding a stack of nine books with colorful covers, featuring titles on writing, marketing, storytelling, and creativity.

    LATEST BLOG

    Check out our blog page, packed with insights and musings about the written word. Curiosity is key.

RECENT WORK