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Salt & Sage is an editorial writing service led by former journalists Manfreda Cavazza and Felicity Haythorn. Brand storytelling and copywriting for lifestyle brands, specialising in health, travel, sustainability, outdoor and coastal content.

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OK, this one’s not your usual happy Christmas post, but we wanted to share because it’s highly likely that the festive season can be tricky for many of you. There’s just so much riding on it. Culture insists Christmas is about famil

We’ve been loving all the gloriously messy ‘day in the life’ content on IG lately – the good, the chaotic and the very human.

Naturally, we had to join in. Disclaimer: no children or animals were harmed in the making of this

Your between-Christmas-and-New-Year brain, sorted.

We’re about to save your Twixmas content from going the way of that crap Christmas present from your thoughtless relative – resented and ignored (a gift voucher for Mountain Warehouse do

Stop. Read. This insight will transform your 2026 content strategy.

One lesson we’ve learned this year: running a business isn’t just about delivering banging story-led copy – it’s about being OF service. That’s our WHY

What is everyone doing between Christmas and New Year?

You’re either slumped on the sofa, aggressively re-watching Love Actually, or secretly scrolling on your phone thinking about 2026. Either way, you’re certainly not excited by the th

Here’s a funny story. We’re experienced strategic copywriters and former journalists, so we know our shit. But putting ourselves out there to present a masterclass? Honestly, we were bricking it.

Most days, we’re tucked behind our

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