How Salt & Sage helped daysoft build trust, boost subscriptions and tell a better story

This is the story of how Salt & Sage helped Shopify Plus agency Swanky’s client daysoft show up online with confidence, clarity and killer content.

The status quo

When Swanky – a leading Shopify Plus agency working across the UK, Australia, the US and France – needed words that actually worked for its contact lens client daysoft, they called us in.

Daysoft is rewriting the daily disposable contact lens rulebook with affordable, sustainable, no-fuss vision solutions. But communicating the science, ethics and subscription smarts behind the brand? That’s no easy feat. They needed content that could explain complex medical and manufacturing details without making people’s eyes glaze over. Content that boosted organic traffic, earned customer trust and stayed far, far away from greenwashing or soulless corporate-speak.

Swanky, for its part, needed a content team who could deliver clean, consistent, human-first copy. Writers who could translate technical jargon into trustworthy and readable blogs, handle scale and volume and still hit the brief without needing a babysitter.

The challenge

Everyone knows that health and beauty content is relentless. Keeping pace is like trying to do burpees in a sauna – sweaty, disorienting and a little bit pointless if you don’t know what you’re doing.

Swanky’s team was drowning in content demands. It didn’t have time to spin complex ideas into compelling stories. And the tightrope walk of balancing SEO, accuracy and tone? It was wearing thin.

They needed backup. But not just any writers – they needed the right writers. Ones who got the nuances, the industry, the vibe. Ones who could run with a brief and bring fresh energy without burning out the brand voice.

The solution

Website content: smart, not shouty

We rewrote daysoft’s key web pages with clarity and warmth – guiding new customers through the subscription flow while clearly highlighting daysoft’s eco-conscious, no-nonsense approach. No jargon. No waffle. Just connection.

Thoughtful blogs: written by humans, for humans

We wrote thoughtful, well-researched blog content covering everything from eye health and contact lens care to what makes daysoft different, from the founder’s vision to the way every lens is made. We structured it all with clever internal linking, evergreen updates and a clear focus on long-term authority over quick wins. Above all, we avoided spin and focused on real, useful information designed to build trust.

The impact

Our work helped daysoft cut through the noise and build a genuine connection with its customers, while hitting its growth goals.

We helped the brand grow visibility in a crowded, compliance-heavy market by taking a highly technical product and making it feel personal, relatable and trustworthy. We created content that worked harder, supporting conversions, subscriptions and long-term SEO traction.

Most importantly, we made sure our words matched the company’s values.

• The new site has produced some exceptional results for daysoft, accelerating subscriptions, sales and overall growth.

• daysoft’s Shopify Plus store won the Subscription Website/Service of the Year award at the 2023 UK Ecommerce Awards.

• daysoft’s blog has formed part of a solid foundation on which daysoft can begin scaling its subscription model, unlocking future growth into the US, EU and other markets.

But don’t just take our word for it…

Here’s what Swanky’s senior SEO and content manager, Anna Giles, had to say:

“Brilliant, well-structured and well-explained, compelling articles! You always get the tone just right and the outbound links to back up each section are great for SEO. Rarely do I need to make any edits – you are dream content writers.

“Good blog content lies at the intersection of customer search intent and brand expertise. Through in depth keyword research we ascertained what current and potential customers were searching for and then married that with Daysoft’s expertise and ability to solve pain points and answer questions. And so, we pulled together an editorial content calendar for ongoing blog articles on contact lenses and eye health.”

daysoft CEO Alan Ralph shared this reflection:

“Our new website has been transformational; it represents the successful culmination of challenging and unrelenting collaborative work by so many people all focused on the needs of our business for the benefit of our customers, current and soon to be. The ‘wouldn’t it be great if…’ aspirations of our staff and customers have all been realised in the site and we are immensely proud of what has been created, not just for the here and now, but for the future and for growth.”